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Good morning, everyone... It's a genuine pleasure to be with you here at Macworld... where one thing's for sure... Here the speaker support better work...

And I don't know if you heard, but that commercial is based on a real incident in Europe... The presenter... who incidentally worked for one of our competitors... finally gave up and ran the speaker support on the computer he had originally used to compose it... an Apple Macintosh.

This is my tenth Macworld. And when I first started coming here... most people still worked mainly in offices... did their research in libraries... edited on film. and networks were for mainframes.

But back then Apple had a radical idea. It was that technology should be for everybody... for "the rest of us..." .and that it should be easy for anybody to do really magical stuff.

And I don't think that vision has changed. But I do think it has grown. Today we call it... the MAC O.S. PLATFORM. And it does just about anything you need to do. Does it better. And does it on 22 million Macintoshes on desktops... and airliners... All over the world.

But if you picked up the papers recently, you've probably seen articles wondering once again about Apple's future.

So before we go any further... let's just take a moment and address a question some have been asking.

They've been asking if there will there be an Apple Computer? Scary question. Especially last year. Because everybody said 1995 would belong to Windows 95. But something funny happened in the quarter Microsoft did it's roll out blitz...

Apple proceeded to have one of our best quarters ever. We were 1st in the U.S. and 2nd in worldwide units sold.

So let's look at some of the facts.

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* Mac software is booming. * More Mac developers than ever before. * Expect to sell 5-6 million new Macs this year. * 90 percent of Macintosh users buy another Mac. * We still lead the way in publishing, scientific and technical markets, and in education, both K-12 and Higher Ed arenas * We continue to set the standard in multimedia and video... which will define the future of computing. * We still deliver something different and better. * And then there's The Internet and the World Wide Web.

Can you believe what's happened? Suddenly the rules have totally changed. And they have changed big time... in our favor.Can you believe what's happening? Suddenly The Net has totally changed all the rules. And they've changed big time... in our favor. So when I hear that question about Apple's future, I have to remember -- It was also asked in 1978, 1981, 1985... and 1993. Know what? We're still here.

And there are more Macintoshes out there than ever before. And by the way... let me share with you a secret of our success that nobody bothers to talk about. To be blunt.. It's you... The people who come to Macworld. Who stay up and keep ahead. It's your commitment, and your belief.

And on behalf of Apple, I want to say thank you... for all you've done...

We know these are challenging times, but these are exciting times as well... So let's see some of the cool stuff you came here for.

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...some incredible solutions for The Web... ...for video... ...and the new Newton 2.0 Operating System that's been winning awards... Plus look at the new computing going on in schools... and at home.

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After that...we'll peek into the future...to see the next generation of Apple technology.

We'll talk about the Common Hardware Reference Platform... which we now call ... The PowerPC Platform.

And we'll see the first public showing of actual Copland code... part of the new operating system that's going to let you do more with your Macintosh... and do it absolutely the way you work.

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AND... threaded through everything you'll hear about today ... we'll be exploring the Internet and the World Wide Web... and all the ways you can now leverage your power though The Net... with Macintosh.

You know, Microsoft recently "got it" about The Internet. Last month Bill Gates finally revealed his Internet strategy... which I think can be summed up in one word... "Whatever."

At Apple we've been centering our development towards the net and the web for some time. And we too have a strategy... even if we haven't published it. Let me tell you what it is...

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First... Apple will continue to integrate full Internet functionality into Mac O.S. Including search, browse, and data access. Macintosh is the "plug and surf" platform.

Second... We will provide you with competitive advantage by leveraging the technology Apple does best -- multimedia, video and component software -- for The Net.

We will absolutely provide the best graphics, multimedia and authoring tools for The Net and the World Wide Web...

Third... And this is important. The web and the net will continue to be integral to the architectural and product decisions Apple makes.

The Internet is a destiny-changing opportunity for Apple and the Macintosh community.

It has changed the future of computing. It has changed that future to platform-independence.

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Have you seen that cartoon from THE NEW YORKER? On the Internet, nobody knows if you're a dog? Well, guess what? Nobody knows if you're a Windows user either.

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So let me tell you Number Four. Apple will absolutely support the present and future open standards of The Internet and the World Wide Web.

And what is the result of that four point strategy?

Macintosh is already the number one authoring platform for home page development...

The number One choice of the web masters.... And Macintosh will continue to be platform of choice for internet developers.

At Macworld this week... Macintosh developers and users will find an incredible range of options offered by major companies for new internet application development tools. Tools like Java. In fact... if you will look at the screen behind me, that's TUMBLING DUKE, Sun's signature Java applet... And it's already running on the Mac O.S.... using a shipping version of Java from Natural Intelligence.

And this is only the first of many planned Java products to be available for Macintosh.

And you'll see those demonstrated on the show floor this week.

And by the way, here's another applet...

The Tic-Tac-Mac Applet -- also in Java.

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Apple's Internet Connection Kit is becoming a best seller. Peter Lewis of the New York Times calls it... and Macintosh... "the best way to gain access to the Internet."

And what about Cyberdog? Don't you love these code names? Cyberdog demonstrates why component software, The Internet, and Macintosh were made for each other. It integrates Internet capabilities into the Mac O.S... And makes using the Internet in the 90s as easy as we made desktop publishing in the 80s. It's going to be a complete paradigm shift from what you do today.

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Now if you are thinking about setting up a server... We're now number two in the web server market. And that's because the Apple Internet Server Solution... for the World Wide Web... is really the way to go. It's powerful and yet it's easy to use.

Now... Why is all this so important?

It's because The Net and The Web are fundamentally transforming every organization... virtually every process, from communications to transactions.

And why has Macintosh become so important to the net so rapidly? It started because of the popularity of Macintosh in education. It was a natural choice for the original university-based Internet sites. It had plug-and-play networking capabilities. And it had MacTCP software that made it easy for users to communicate over the Internet.

Today, Macintosh users actually make up as much as 40 percent of the people accessing the World Wide Web... Up to 20 percent of all Web servers run on Mac OS computers... And not only are these systems less expensive than UNIX-based solutions... They are easier to set up, to maintain... and keep secure.

That's why so many of our customers are using Macintosh for Internet work...

And I'd like to invite one of those customers on-stage now. He's from a company that's pioneered in harnessing the power of the world wide web.

And he's going to let you see for yourself why Macintosh is the web authoring platform of choice.

Demo: Bruce Maurier, CKS Interactive Animation (Business)

Business has discovered the power of the Internet at roughly the same time it's discovered the importance of multimedia and video. And we're not just talking about the entertainment industry. We're talking about virtually every enterprise... And in those enterprises the Macintosh platform has become pervasive... and indispensable.

Today's typical digital studio uses Macintosh for roughly 60 to 70 per cent of the creative process. Why?

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If any of you were at Macromedia users' conference here in San Francisco when Michael Spindler showed the new Apple QuickDraw 3-D accelerator card, you know... it increases 3D performance up to 12 times! Use it with a high-end PowerMac and it provides graphics professionals with incredibly fast tools that make 3D easy for graphics and video.

Along with that... QuickTime has become a world standard for video on computers.

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QuickTime is becoming especially important... Because as bandwidth grows on The Net... the infobahn will become a videobahn as well. Much of that video will be produced on the desktop... in QuickTime... on a Macintosh.

Demo: John Cook, Product Line Manager/New Media & Entertainment Division, Apple Computer

Animation (Mobility)

There was a new star introduced at Comdex this year... a product that begins to redefine what you can achieve with small form-factor mobile solutions. In the year that Windows 95 was introduced, Newton 2.0 received Byte Magazine's Best of Comdex award for operating systems.

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Yes, I'm talking about the new Newton 2.0 O.S. with the Apple Message Pad 120. It has handwriting recognition so good... why it'll even recognize my writing.

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It has an enhanced interface that's easy to use and works vertically or horizontally... And starting this year... an optional keyboard. Here to show you just how good Newton can get is a Macintosh pioneer... co-author of the original Macintosh Finder... one of Newton's creators... and the person who's now helping make Newton an exciting platform for new mobile solutions... and making people take a second look...

Demo: Steve Capps, Apple Fellow

Animation (Learning)

Newton, like many new technologies, has taken time to mature... but as you can see from this morning's demo, it's becoming the perfect platform for keeping you organized, communicating with your community, and connecting with your Macintosh. Taken altogether, Newton has become the leader in this emerging market segment.

And by the way, next time you read an article worrying about Apple's market share... Remember there's an important market where we have a 63% share... and it's growing. I'm talking, of course, about education... K-12.

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When multimedia is being used in a classroom, that share grows to 77%. And the PowerPC, by the way, is turning out to be the Big Chip on Campus for multimedia and simulation solutions.

In a recent survey of 84,000 schools... 86% had at least one Apple computer.

In fact, today, more teachers are teaching, and more students are learning with Apple Computers than any other brand... by a factor of almost two to one!

Education is an essential market for Apple because users have entered an era of life long learning... and learning at home. The Internet is going to be a big part of all that. Already we are seeing use of home pages for getting assignments and handing in homework.

And of course, the Internet is the best possible homework helper. It sounds like Buck Rogers, but many kids are already "living" on the net.

Our next guest is one of Apple's favorite customers. He's an online publisher... He started when he was 12. A person the press has dubbed the "crown prince of cyberspace." He's going to share with us his life on the net and show us how young people are taking advantage... Because they will be living with the internet for most of their lives.

Demo: Alex Hampton, Apple Cyberstar! Cindy Hanson, Cool Apps Evangelist, Apple

Animation (Future)

That's great Alex... thanks a lot. Say, Alex... You're not gonna go to Harvard, then drop out, buy some guy's operating system, and end up having to settle with the department of justice... are you?

This marketplace... and the whole digital community... will continue to grow. And it's going to grow for Macintosh because of strategic decisions we've made that are now beginning to bear fruit. And in this section of my presentation, I'd like to focus your sights on a few aspects of Apple's future.

For instance, the cornerstone of our hardware strategy is the evolving PowerPC Platform.

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And let me tell you, the next generation of the PowerPC platform will be different from anything you've seen before ...a single platform capable of running any of six different operating systems.

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Which means this new Platform is going to provide customers with totally flexible solutions. It will become the foundation for a new era of OS-independent computing.

The barriers to entry... the platform "religious issues" that have limited use of Macintosh in The enterprise... Those barriers will now disappear.

And at the same time will come a new era of component based software. Many of you will remember the keynote here last year... where we previewed OpenDoc.

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We shipped OpenDoc 1.0 to developers in November. You'll now find third parties showing OpenDoc components on the show floor today.

Because since last year's MacWorld Expo, the industry has realized... component software and The Internet are the future of computing.

Because component software is fast... it is flexible... and now it's here...

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The other big news is... I think you all know Apple's been making a deep investment in a new operating system called Copland.

Copland is the first complete recode of the Macintosh operating system since it was introduced. It's the next foundation for the Mac O.S... designed with The Net in mind... and for the global enterprises of the coming century... Copland is going to provide you with powerful new ways to work... to learn... and to play. And when you see this final demo... you too will believe a computer can fly.

Demo: Vito Salvagio, Group Product Manager/System Software Technology, Apple

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Thanks, Vito... You know, when we see a demo like this... when you think about everything we've seen today... It provides a clear vision that Apple... its partners... and its customers... are fully committed to the future of Macintosh... And to the difference that Macintosh makes in what you can accomplish... every single day.

Apple Computer began with this simple idea... that the power of computing should be available and accessible to everyone. And it is remarkable how true today... how absolutely on target the Macintosh vision has proven to be. And the rise of the Internet and The World Wide Web only opens up the possibilities even more.

So I am proud to speak for Apple today... and to say absolutely... We remain committed to that vision... with you.

The relationship between Apple and its customers has always been defined by alternating peaks of excitement... and challenging impediments...

But it is helpful to know we will always end up going forward... And for me... and I hope for you... The journey itself continues to be the reward.

Thank you all for coming... and enjoy Macworld Expo 96.

Back to Jim Buckley's Home Page!

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