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[Image] New definition for NC: not complicated ÊNEWS [picture]By Nick Wingfield and Tim Clark ÊÊTop storiesÊ July 29, 1996, 6 p.m. PST ÊÊCNET radioÊ As the first Network Computers chug toward store ÊREVIEWS shelves this fall, start-up companies as well as ÊÊHot listÊ established players such as AT&T are preparing ÊÊJust inÊ services and standards intended to make the ÊÊAll devices easier and more attractive to use. comparisonsÊ ÊÊCD-ROM For its part, AT&T is working with a number of centralÊ undisclosed partners on standards that will ÊÊBest of the enable NC users to sign up more easily with WebÊ Internet service providers and to download ÊÊList allÊ software extensions such as a video viewer or audio plug-in, said Tom Evslin, vice president of ÊFEATURES AT&T WorldNet Services. "What we're looking at is ÊÊTechnoÊ ways to make life simpler so NCs can be cheaper," ÊÊHow toÊ he said. ÊÊDigital lifeÊ ÊÊList allÊ But while ISPs like AT&T are tentatively endorsing NCs, they aren't yet rushing to ÊGAMECENTER distribute the devices. Such concerted sales ÊÊGaming newsÊ could significantly improve the chances of ÊÊShoot-outsÊ survival for the NC, a stripped-down device ÊÊGaming designed primarily for Internet access at a guidesÊ relatively affordable price of around $500. ÊÊExclusives!Ê ÊÊReviewsÊ "We don't think [NCs] will be a hugely important ÊÊSneak peeksÊ factor in driving Internet usage in homes," ÊÊList allÊ Evslin said. "My guess is that we'll see lower-priced PCs in homes before NCs. We can see ÊPERSONALITIES a clear path to adoption in business though." ÊÊJohn C. DvorakÊ While AT&T and others collaborate on NC ÊÊChristopher standards, one start-up company, NetChannel, is BarrÊ tailoring Internet access services to NC users. ÊÊRafe NeedlemanÊ Using a scaled-down version of Navigator, ÊÊMovers & NetChannel plans to provide Internet access, shakersÊ email, selected Web pages based on an ÊÊTV hostsÊ individual's interests, screening sites and ÊÊList allÊ shopping opportunities to fit the individual's profile. ÊCNET TV ÊÊCNET Central That profile is stored partly on a Web site, ÊÊThe Web partly on a "smart card" that the user carries ÊÊThe New Edge with them. Each time the user inserts the card ÊÊAir times into a reader connected to a NC, the device knows automatically who that user is and directs them ÊCOMMUNITY to the sites and services featured in their ÊÊAbout CNETÊ profile. The company has not finalized fees, but ÊÊFeedbackÊ they are expected to be about $20 a month. ÊÊLive studio camÊ The company is predicating its strategy on the ÊÊMember widespread availability of NCs, both in homes and servicesÊ in public places where users will access the Net ÊÊPostingÊ in the same way they use payphones now. ÊÊToday's pollÊ "For the mass, prime-time market, the customers ÊRESOURCES want information delivered to them that is ÊÊSoftware relevant to their personal profiles or centralÊ preferences, and they want it refreshed daily," ÊÊGlossaryÊ said NetChannel president and CEO Dave Atkinson, was formerly an AT&T vice president and executive ÊMARKETPLACE with EO, the now-defunct pen-based computing ÊÊHot dealsÊ company. ÊÊSponsorsÊ The first NC device to offer the NetChannel ÊHELP services will be Acorn Computer's NetStation, one ÊÊSite mapÊ of the first implementations of Oracle's NC design. Herman Hauser, NetChannel's chairman and [Image] chief investor to date, also founded Acorn. ÊSEARCH.COM ÊSHAREWARE.COM Oracle is helping NetChannel resell its services to other NC manufacturers as well, with NetChannel offering to give them a percentage of service fees. The company also expects to offer similar deals to content providers and to existing Internet service providers it contracts [back to top] with for Net access. NetChannel itself expects to generate revenue from online marketers that sell to its subscribers.

While NetChannel is the first service provider announced for the NC, it faces competition from companies such as WebTV, which will offer a similar service for TV set-top boxes for the Internet.

Related stories: Oracle to ship groupware for NC WebTV plans to live up to its name Oracle to name telecom partners for NC AT&T intensifies assault on the Net

[IU.S. chip makers may lose CDA loses again in New[Image] way in Japan York

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